Beef and music are the highlights of an upcoming fundraiser.
A press conference was held at Feeding South Dakota Thursday to announce the first annual "Prime Time Gala".
The event is already being anticipated as the biggest event of it's kind for the state.
"South Dakota Cattleman's Foundation is pleased to announce country music super star, Gary Allan will be headlining the Prime Time Gala entertainment on June 14 in the Sioux Falls Arena," Ryan Eichler with South Dakota Cattlemen's Foundation said.
The "Prime Time Gala" has been a year in the making. The beef banquet and concert will be a first of it's kind for the state.
"A concert is a little bit out of our area. So we enlisted some help from some folks, and we are actually going to pull this thing off, folks. We're going to have the best promotion for the beef industry this state has ever seen. This will be the biggest beef promotion in South Dakota history," cattle producer Todd Wilkinson said.
Feeding South Dakota was chosen as the non-profit to benefit from this big event.
Even though the cattle industry has faced several obstacles over the last few years, from a drought to a devastating ice storm, the group is still excited to give to others. And give in a big way.
"You see, we're going to shoot for a big mark. We're going to put the target up there a long ways. Our goal is to raise $100,000 from this event for your organization," Wilkinson said.
Last year, of the 12.5 million pounds of food that Feeding South Dakota gave out, only 5-percent was protein.
That's why this kind of commitment from the beef industry in the state is such a big deal for the non-profit.
"This group that's willing to say, in spite of that, we're going to host this event. We're going to raise money. And we're going to help a hunger relief organization feed hungry people. That says it all. It just tells you what kind of people we're dealing with," Feeding South Dakota Executive Director Matt Gassen said.
Tickets will be sold at Ticketmaster.com starting on February 14 at 10:00 a.m..
Concert tickets will range from $25- $55.
A combination of the banquet and concert will be $125 per person or $1,000 for a table of 8.