KELO TV's second annual TRENDIGITAL Summit brought out hundreds of business and marketing professionals today, to learn more about online trends.
Experts talked about everything from new technology, to connecting to your audience more directly.
The digital world is all around us and growing all the time.
Today speakers, like Paul Ten Haken of Click Rain, shared their views on what the future holds, including where advertisers will be spending their money.
"Where they're going to see an increase, they want to spend more in mobile, more in digital, more in advanced TV. Where are they going to spend less? National newspapers, magazines and broadcast. So that's kind of that shift that's happening," Ten Haken said.
Ten Haken also talked about how to keep up with current social media and technology trends.
A new technology called Beacon is already operating in some cities, to alert customers' phones while they're in the store.
"Think of a Beacon as being located in different parts of the store, detecting where you are, what you're looking at, what you're interests might be. And serving you up information based on where you're at in that store," Ten Haken said.
KELOLAND's own Director of Digital Marketing, Matt Sage, touched on the importance of your company's website.
"People can gather all this information about your products and services. They can gather reviews about you. They can do all of these different things online, but that's where you should be building awareness around your products. You should be trying to drive people to that website," Sage said.
Sage and Ten Hanken both emphasized how important personalized advertising on other sites is to drive up site visitors and business.
"Based on search queries that I've done, based on websites that I visit, they build this profile about you. And that's how when you advertise in the Google ad network for instance, you get served up ads that fit those criteria," Ten Haken said.
"You can't take somebody from brand awareness all the way to advocacy just using TV. You can't do it on print. You can't do it on anything else. That's why digital media is so important," Sage said.
If you didn't get to catch the Summit, you can find all of the presentations on KELOLAND.com.