Nearly every night around the holidays you can find cars parked at a Brandon intersection with their passengers in awe.
It's the sixth year of "Christmas in Brandon" and organizers say it's all for a good cause.
"We went and watched Joe Noe, the master in this area of the Christmas displays. We sat in line for about an hour and 20 minutes. We got home and at the time my oldest asked me, 'Dad, can we do something like that?'" Christmas in Brandon organizer Jeff Lambert said.
Lambert says his display coined "Christmas in Brandon" has more than 100,000 lights and nearly 600 channels to control them with. Putting it all together takes around five weeks. And while it's no easy task, Lambert says it's all well worth it.
"We support The Banquet in Sioux Falls, just because they support the mission that’s very similar to ours and that’s to be the hands and feet of Jesus Christ and to serve people and it's part of our mission at Christmas time to tell the Christmas Story," Lambert said.
"I'm impressed. I think it’s awesome how they keep it Christ centered because it’s all about Christmas and Christ and I think that’s great that they're keeping that meaning with it was well. So I think it’s great," Rose Blahosky said.
Blahosky stopped to watch the display with her mother and two-year-old daughter.
"She's loving it. She's speechless back there, which is hard,” Blahosky said.
She says being able to give back with a twinkle in her eye is the perfect holiday experience.
"So I think it’s a great opportunity for not only them to do something good but also for the people who are coming to see the show to have that opportunity as well." Blahosky said.
"It’s a magical time to see the kids smile and just for a small moment stop and see the beauty and see what the season is about," Lambert said.
Over the years Lambert has raised more than $12,000 for The Banquet.
You can click here for times and location of the light display.