Each night through the holiday season it is lights, camera, action for “Christmas At The Western Mall.” The show is a tradition for many families over the years and a great fundraiser for Make-A-Wish South Dakota.
"We want to continue to grant every eligible child a wish in South Dakota and events like this are really an important way for us to be able to do that," Paul Krueger President, CEO Make-A-Wish South Dakota, said.
Since 2006, "Christmas at the Western Mall,” otherwise known as “Crooks Christmas,” has raised over $170,000 for Make-A-Wish. However, this year donations for the organization are much lower than in years past.
"We've had a lot of crowds, we've had some very generous donations, and we just want people to continue to come out throw some money in the big donation boxes. Every dollar or quarter, or whatever you put in goes directly to granting wishes," Krueger said.
Krueger believes early cold temperatures and a later than usual Thanksgiving are to blame. He hopes for more of a donation rush over the next few days.
"We've seen an increase in the last couple of weeks and we really want a big push to the end. Last year's show raised over $21,000 and we really like to be at least at that level or even more," Kruger said.
Kruger hopes to keep this tradition going for years to come.
"We just really want to continue to grow the event and to make sure we're getting donations to be able to help grant wishes across the state," Kruger said.
As of Saturday night, the show raised $13,688 for Make-A-Wish. You can donate online at www.westernmallchristmas.com.
If you and your family want to catch the show, you only have a few days left. It runs until New Year's Day.