User uShare Login | Register
Login
Register

Along with posting photos, videos, and stories, your uShare account lets you post Classified Ads, recipes on What's For Dinner, and Announcements.


43° View Weather Current Conditions Sioux Falls Change Location
Set Weather Options

RADAR LOCATION

TEMPERATURE LOCATION

Share your Photos, Videos, and Stories on uShare! Click here to get started.

News

[0] My Saved Articles
Back to all news

Business

Find local businesses
on the KELO Pages!

 

CALM Act Quiets Commercials

December 13, 2012, 5:57 PM by Shawn Neisteadt

CALM Act Quiets Commercials
SIOUX FALLS, SD -

You might notice your TV viewing experience is now a little more pleasurable.  Starting Thursday, a federal act is in place that requires all TV providers to ensure the volume of commercials isn't louder than the show you're watching.

Some back-room machines at KELOLAND TV don't look like much to you and me, but they play a big role in how we watch and, more importantly, hear what's on air.

The machines compress the audio before it reaches your TV. That ensures that the volume of the commercials is equal to the volume of the show you're watching.  And starting Thursday, all TV providers must make sure the volume doesn't spike when commercials come on.  That's part of a federal law known as the CALM Act.

That doesn't mean everything will be the same volume, such as shows, commercials will still have louder and softer areas, but it is meant to protect viewers from those excessively loud commercials that can be startling.

The Federal Communications Commission adopted the new rule one year ago, and allowed a 12-month phase-in process.  They also have established a process for filing a complaint.  At KELO TV, everything is archived to ensure our volume complies and can be checked if ever a complaint arises.

Previous Story

Next Story


Comments







 
Find Local Businesses on KELO Pages!

View business

You may also like

Large Security Threat On Internet

4/10/2014 6:00 PM

It's already being called one of the biggest security threats the Internet has ever seen.

Full Story | Watch
Titan Machinery To Close Eight Stores Across U.S.

4/11/2014 6:22 AM

The company based in West Fargo, N.D., on Thursday cited a slow recovery in construction sector among the reasons for the move, which will leave 128 p...

Full Story
Heartbleed Bug Causes Major Security Headache

4/10/2014 9:33 AM

A confounding computer bug called "Heartbleed" is causing major security headaches across the Internet.

Full Story
Family Dollar To Cut Jobs, Close About 370 Stores

4/11/2014 5:44 AM

Family Dollar says it will be cutting jobs and closing about 370 underperforming stores as it looks for ways to improve its financial performance. It ...

Full Story
New Brewery Proposed In Northeast Sioux Falls

4/11/2014 8:58 AM

A new brewery is proposed for the Vance-Lantus building at 1400 E. Robur Drive, which is off of North Cliff Avenue, just north of Interstate 90 in Sio...

Full Story


Events

 
 
KELOLAND TV: 501 S. Phillips Avenue, Sioux Falls, SD 57104
Phone: 605.336.1100 · Breaking News call: 1-800-888-5356
Web Site Design and Custom Programming By: Lawrence & Schiller© 2014 KELO-TV -- KELOLAND.COM -- ALL RIGHTS RESERVED