Thursday's victory for the SDSU women's team over the Minnesota Golden Gophers has the campus and the City of Brookings excited.
Not just because they're playing one more day, but that basketball is bringing in big business.
A post-season victory tastes just as sweet, no matter the tournament. With Thursday’s victory for the SDSU Jackrabbit women, they now move on to the Elite Eight of the WNIT against Indiana.
"Everybody's a little excited about the Jackrabbits, of course. One more game and I think they'll reach the Final Four. Everybody's a little lighter and happy. It's all good," Nick's Burgers owner Todd Fergen said.
That excitement level isn't dampened at all with the fact that their post-season success isn't happening in the nation's biggest tournament.
"I don't think so. I think that Minnesota is a really great team, but since our SDSU girls won, it kind of shows that our girls could've been at the NCAA tournament," freshman Nathan Howlett said.
"It's huge. The Gophers are a huge rival school, so it's always nice to kind of put one over them," sophomore Beth Mayrose said.
It's not only an exciting time for basketball fans, but it's a big moment for business when Frost Arena fills up with fans.
"It's going to bring a ton of people in, that's always a good thing. I know Brookings does a lot for the college, so it's nice to be able to turn around and do something for them," Mayrose said.
"It's recognition and I know a lot of people come up for the entire weekend and make a total weekend of it. Do their shopping and certainly try to find some places to eat as well," Fergen said.
It's a weekend businesses can only dream of, but basketball fans are only dreaming of a Jackrabbit victory.
"I think it's going to be packed here. I think it's going to be a packed stadium and I think our fans are going to be there, show up and be loud," Howlett said.
Tipoff at Frost Arena for SDSU's game against the Indiana Hoosiers is 2 p.m. Sunday.