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Bosworth, Hickey Experience Social Media Power

May 2, 2014, 9:55 PM by Jared Ransom

Bosworth, Hickey Experience Social Media Power
SIOUX FALLS, SD -

It's all about the digital footprint. Once you click send, it is out there forever, and while accepting them now, both Bosworth and Hickey could soon feel the consequences.

"It's out. That one tweet or that one letter to the editor, or whatever sparked that, now there's news article among news article all over the web," ClickRain President Paul Ten Haken said.

That is a journey now being taken by U.S. Senate candidate Annette Bosworth and State Representative Steve Hickey.

"These posts, these pictures, these words that get put on social can be screen-grabbed, can be held onto and used against candidates at some point to make a counter-argument on an issue or say ' Hey, would you really want to support someone who believes this?'" Ten Haken said.

Thanks to the unlimited shelf life of anything posted online, Bosworth and Hickey will have some voters reconsidering how they view the people in office.

"I would have to think twice before I vote for that person. I'd really have to study what they were and where they were coming from," Brian Schaunaman said.

Posts like these also emphasize how influential people in the public eye can be.

"I believe that everyone has a right to their own private ideas, and their private life is their own. They should, however, be mindful of how this may affect them," Jordan Kuiper said.

The higher standard of politicians is considered for every statement they make, whether in person or online.

"Anyone who has power should be held accountable," Kuiper said.

"They are kind of a higher person, they have higher power, so I think yeah," Ariel Friese said.

Posts on any social media site can reach millions in a matter of minutes, so everybody, including politicians, are supposed to be careful before they click send.

"I think it's a good reminder for political campaigns, and for people in general, that what you think might be just an innocent, tongue and cheek post can catch fire, and not always in a positive way," Ten Haken said.

Bosworth and Hickey stand firmly behind their Facebook posts, but even if they did decide to back-track, it would be nearly impossible because of that digital footprint the posts have already created.

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