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Attracting A Younger Workforce

January 9, 2014, 6:00 PM by Sammi Bjelland

Attracting A Younger Workforce
SIOUX FALLS, SD -

The age of the average person living in Sioux falls is just over 33-years-old and the "youth movement" is driving a younger workforce.

DocuTap is one business that's catering to this new generation of employees.

DocuTap CEO, Eric McDonald, didn't set out to make his business  predominantly younger, but that's what it's become.

The median age of employees at the Sioux Falls tech company is 35. Which he says does change the environment of the work place.

"I don't know that I'd say that it helps or hinders. We've got a number of people that don't fall in that younger category, and they're absolute rock stars on the team," McDonald said. 

One of the younger employees is 28-year-old Brooks Pidde. He and his wife recently moved to Sioux Falls from Minneapolis.

While family in the area was a big factor, there have been some other perks to the move.

"When I worked in Minneapolis, I got on the bus and had about an hour commute to downtown Minneapolis. Now I drive 10 minutes to work," Pidde said. 

"It's safe for kids. Safe for families. That's huge. It allows people to move out of your bigger cities, into a medium sized city like Sioux Falls," McDonald said. 

McDonald says employers also have to learn to adapt to attract the younger generation.

"The younger population of workforce, they're going to have different expectations in their work environment. Can they be flexible with their hours, can they work from home, can they wear jeans? There's just a number of things that you have to kind of cater to them on. And understand what they're looking for so the company culture is critical," McDonald said. 

Though Sioux Falls may not have all of the amenities of bigger cities, these men believe there are still ways to attract younger employees.

"My wife and I like to go camping. We like to spend time at the river. I think that's awesome. I like to hunt, didn't do a lot of hunting in the cities," Pidde said. 

"I think it's something we have to push towards, and constantly be striving for. If we don't strive for it, they're not going to come. So companies like DocuTap, technology companies, they can help attract it," McDonald said.

DocuTap will be moving its offices downtown in June.

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