User uShare Login | Register
Login
Register

Along with posting photos, videos, and stories, your uShare account lets you post Classified Ads, recipes on What's For Dinner, and Announcements.


76° View Weather Current Conditions Sioux Falls Change Location
Set Weather Options

RADAR LOCATION

TEMPERATURE LOCATION

News

[0] My Saved Articles
Back to all news

Business

Find local businesses
on the KELO Pages!

 

A Changing Online Market

April 6, 2012, 8:06 AM by Austin Hoffman

A Changing Online Market
SIOUX FALLS, SD -

The former search engine giant, Yahoo, recently announced the layoff of 2,000 employees, roughly 14% of its workforce. For some it's just another example of the quickly changing online landscape.

Sioux Falls marketing company Click Rain says the layoffs all come down to what people want and when they want it.

“Yahoo, right now, has about 13, 14% of the search market share compared to Google which has about 65, 66%," President of Click Rain Marketing Paul Ten Haken said.

Ten Haken says the layoffs are a result of Yahoo not keeping pace with the rest of the industry, mainly Google.

"Internet users started to become more specialized; like Google is just search and Facebook is just social. So, while Yahoo is trying to be all things to all people, they slowly started to loose market share to some of those more niche players," Ten Haken said.

Ten Haken says the only way it impacts his business is that now their efforts are ignoring Yahoo.

"Part of the problem is that we don't place many ads on the Yahoo ad network or on Yahoo search because they’ve become such a small player. So, more advertisers, like myself, and online marketing shops focus on the Googles of the world," Ten Haken said.

But Yahoo doesn't stand alone in the dust. The worldwide web has seen giants collapse before. Myspace was once the social network and has all but disappeared. Ten Haken says companies such as RIM, which created Blackberry, are also on their way out.

"Failure to innovate and failure to adapt to the changing consumer preferences leaves some of these tech companies in the dust and Yahoo and RIM are great examples of that," “Ten Haken said.

About four years ago, MSN offered to buy Yahoo for more than $40 billion. Today, its estimated value is less than half of that.

Previous Story

Next Story


Comments







Sponsored

 


View business

You may also like

Sioux Falls Businesses Flooded

8/28/2015 6:00 PM

Homeowners aren't the only ones cleaning up flood water.  Many businesses were also flooded out in Thursday night's storm.  In fact,...

Full Story | Watch
Former School For The Deaf Campus Has New Buyer

8/27/2015 4:50 PM

A historic piece of property on East 10th Street in Sioux Falls has a new owner.

Full Story
McDonald's Will Launch All Day Breakfast On Oct. 6

9/1/2015 5:08 PM

If you're one of those people who hates missing the end of breakfast hours at McDonald's, hang on just a little longer: the chain says its bre...

Full Story
Casino Going In To 85th And Louise Strip Mall

8/27/2015 11:41 AM

A casino is the first signed tenant for Raintree On Louise at 85th Street and Louise Avenue.

Full Story
New Buyer For Historic Sioux Falls Campus

8/28/2015 10:10 PM

They are stately buildings in the heart of Sioux Falls that have sat empty for two years - but now, the former School for the Deaf property on East 10...

Full Story | Watch


Events