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June 24, 2013 10:00 PM

The Fruit Club

Sioux Falls, SD

A new business to Sioux Falls promises to bring you fresh fruit at a lower price.  The Fruit Club is partnering with a local trucking company to bring people fresh fruit once a month directly from the orchard.

Nothing says summer more than Washington Bing Cherries.  These are coming off the truck in Sioux Falls directly from an orchard in the northwestern state. 

"They're Washington cherries, Bing Cherries, for $1.80 per pound," Lynn Albers of The Fruit Club said.

That's about three times less than what they're going for in the grocery stores.  The Fruit Club says it's able to cut the price by cutting out the middleman.

"We want to start doing this at least once a month where we feature a different fruit every month. It's at great prices because we don't really have any overhead.  We sell from a semi, so we can keep the prices a lot lower than you see in stores," Albers said.

While it's promoting its service by selling fruit to the public, The Fruit Club is relying on members who sign up via Facebook or on the company's website to place orders each month.  2,500 people have signed up so far.

"We don't have any spoilage.  A lot of times, fruit will go bad.  They order so much fruit in, and it goes bad because they don't sell it. They have to pass the price onto the consumer.  We don't have that. We do all pre-orders," Albers said.

Now there are no health department regulations when it comes to whole fruit sales out of the back of a truck. It's just like a farmer's market or roadside garden.  It's up to you, the consumer, to make sure you're washing it and storing it properly. 

In July, the truck will bring in peaches from Georgia.  The Fruit Club says it will expand from once a month to once a week if the demand is there. 

Check out the The Fruit Club's website or request to join the Fruit Club's Facebook Page.

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