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May 26, 2014 10:10 PM

Shopping Trend: Webrooming

Sioux Falls, SD

You've probably heard of showrooming--that's a term used to describe when consumers check out items in a store and then buy them cheaper online. 

But the opposite is now happening as well;  more people are researching products online, but going to the store to buy them.

For years you've heard that someday people will buy everything online and that will make brick and mortar stores extinct.
But now--Webrooming--or checking out a product online and then going to the store to buy it, may mean there will always be a place for physical stores. 

According to a Forrester study, webrooming is predicted to lead to $1.8 trillion in sales by 2017, while all e-commerce sales should reach $370 billion by then.

According to another study, 90 percent of showroomers have also "webroomed" at least once.

Male showroomers are roughly twice as likely to visit Best Buy as their female counterparts, with women three times as likely to visit Target.

Amazon as the online retailer they both most frequently make a purchase from, after visiting a store; Walmart's online site comes in second. 

When it comes to webrooming-consumers typically start at Amazon.com. and end up making their purchases at Walmart, Best Buy and Target.

Whether people buy online or in the store also depends on what they're buying. Online is the top choice for books.  Big box stores are most popular for appliances, electronics and pet supplies.  People also prefer to go to retail stores to buy clothing and shoes over going online.

To find out more about webrooming, just check out this website.

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