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September 07, 2016 10:04 PM

More Employers Reject Applicants Because Of Social Media

If you're applying for a job, you might want to take a second look at your social media accounts.

A new survey finds a third of employers have rejected job applicants after checking their profiles.

However, if you make the right posts, it could actually land you a job.

Melissa Morris just got hired as the director of talent management at Sanford. She got contacted by a recruiter through her Linkedin account.

"That's an opportunity for you to build your personal brand and really attract organizations to you," Morris said.

While more people are using social media to advance their careers, a new survey also finds that people are still not getting jobs because of their posts.

"Probably the big thing to stay away from is very negative use of vocabulary," Director of Digital Marketing at 44 Interactive, Wade Humphreys, said.

Humphreys says you should avoid posting any pictures that could be risqué, including drinking photos.

"Your online presence is really an extension of your brand," Humphreys said.

Humphreys says sprucing up your social media accounts is just as important as having a good resume.

"Obviously when you're looking for employment and want to separate yourself from the competition as a candidate, why not tell your story? Who are you? What are you passionate about? Where do you volunteer," Humphreys said.

Meanwhile, Morris says it's difficult for large organizations like Sanford to check social media accounts of every applicant.

"It's definitely an area we have to explore and look at," Morris said.

Because an applicant's social media footprint can say a lot about their future.

"We certainly want to be able to predict the talent of those that we bring into this organization," Morris said.

  • Business
  • Employment
  • SD
  • Sioux Falls
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