Dethroned cyclist Lance Armstrong has been named the official grand marshal of the mayor's ride to kick off the Sturgis Motorcycle Rally.
The 12th annual mayor's ride is a fund-raiser for the Sturgis volunteer fire department. It is scheduled Aug. 4.
Armstrong won seven consecutive Tour de France titles. He was later stripped of those titles for doping.
Rally officials say they understand the controversy that surrounds Armstrong, but say he represents the American spirit and a city that believes in second chances.