Harley-Davidson may be the dominant brand at the annual Sturgis Motorcycle Rally, but another company is taking the opportunity to debut a new model.
Indian Motorcycles is unveiling its 2015 Roadmaster model, a revival of a bike that was sold between 1947 and 1953.
Company spokesman Jeff Buchanan says that Indian Motorcycles is hoping the nostalgia factor combined with the modern conveniences of a new model will convince customers to pay the minimum $27,000 for the bike.
Buchanan acknowledges that it's difficult to tell how the motorcycle will be received in Sturgis, where he says "there's no getting around" the Harley market.
The rally officially starts Monday.