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September 20, 2013 10:00 PM

Coupon 'Clicking'

Sioux Falls, SD

A lot of people clip coupons to save money.  But now one grocery store chain is changing the clipping to clicking.

It started out as a way to save at the pump.  Hy-Vee customers who buy certain items get a discount on their Fuel Saver card for the next time they fill up.  But the store is now expanding its Fuel Saver card to hold digital coupons.

"I've gone to websites where they have all the manufacturer's coupons and you print them out on your computer at home, or whatever it may be and it just takes that step out," Bob Trader of Hy-Vee said.

Hy-Vee says about 80 percent of its customers have Fuel Saver cards.  To get digital coupons, they must sign in on to the store's website and clip digital coupons onto their card.

Once the coupons are electronically loaded onto the Fuel Saver card, all the customer has to do is go shopping, buy the items and bring the card to the checkout. 

Angela Kennecke: You pick these coupons and you load them onto your Fuel Saver card and you go to the store and buy it.  No paper.
Jennifer Eekhoff: I love it.
Kennecke: Why?
Eekhoff: Then I wouldn't forget them. I could just be on my computer and do it at home and I wouldn't have to dig through my purse and all that stuff just to find the coupons.

Trader says all retailers are just responding to the way technology is changing our world. 

"We've moved into Facebook and mobile apps and different things that are going to continue to expand and some will come and go and some will stay that are most popular and easiest for us to communicate to our customer," Trader said.

While the digital coupons just started this week, customers say they're ready for them.

"I'm on the computer all the time for school and my work, so it kind of works out well if I can just do it right online," Missy Woldt said.

"I think it's great. I think it will be a good idea; a lot easier than having to clip coupons," Julie Montgomery said.

And if you don't use a coupon it stays on the card until it expires.

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