A Sioux Falls business group hopes turnout for the November events center election will be well-represented by voters in their 20's and 30's.
The Chamber of Commerce's Young Professionals Network outlined a plan to get out the vote.
The YPN hopes to flex its political muscle through a voting block not know for high turnout.
"We are a generation that desires to make a difference and have a lasting meaning," YPN Steering Committee Chairman Nate Welch said.
Voters in their 20s and 30s tend to not be very engaged in the political process. But these young professionals think the events center can be a political cause from which to rally the ranks.
"Let's defy the statistics and get the people our age out to vote and to take ownership over the fate of our Sioux Falls community," YPN member Brian Jans said.
The YPN includes more than 650 members and the group's steering committee realizes that not all of them support an events center. Still, the group is urging all of its members to vote, regardless of where they stand.
"So while we say we are voting 'yes,' we are more importantly saying to our fellow young professionals: vote, be heard," Welch said.
The YPN plans to make voting on an events center as easy as possible, by having absentee ballots available at all of its events leading up to the election.
"I really don't know, other than sending a text message, how easier it could be to actually vote than having it sent right to your house and then send it right in," Welch said.
These events center backers belong to a tech-savvy generation who will use social networking to spread their political message hoping youthful exuberance will ultimately lead to victory at the polls.
some members of YPN say an events center will attract many more young professionals to Sioux Falls.