One of the consultants hired to study and develop a new vision for the Corn Palace in Mitchell says the tourist attraction needs to be bigger, busier and flashier.
Consulting museum planner Jim Roe says the Corn Palace must improve its art and design and create more and better attractions within the building if it wants to reverse the attendance slump. One idea Roe suggested is to hold a national competition for the mural designs that cover the outside of the building.
The city of Mitchell and the local chamber are paying Minneapolis-based Meyer, Scherer and Rockcastle $115,500 to study the potential to renovate and expand the 120-year-old tourist attraction.
The Corn Palace has been at its present location for the last 90 years.