The annual event celebrates the LGBTQ community, and has broadened its reach over the years.
In the past, former Mayor Mike Huether was there on behalf of the city. Mayor Paul TenHaken says he can't make it, because of a scheduling conflict that was set up far in advance.
Sioux Falls Pride President Adam Jorgensen says there's no hard feelings, but hopes TenHaken can be there in the future.
"Father's Day weekend is always a weekend we try to get away. Usually camping or lake time. Something my kids do for me every year, which I have appreciated," TenHaken said.
"It is kind of disappointing not to have the mayor there, so we're hoping next year that he'll be there. It's the same weekend every year; the third weekend in June," Jorgensen said.
The city will still have a leader at Sioux Falls Pride this year.
We'll tell you who, and we'll hear from TenHaken on whether he'll be open to attend Pride next year on KELOLAND News.
© 2018 KELOLAND TV. All Rights Reserved.
At least 10,000 people are expected at Sioux Falls Pride this year, but the new mayor confirms he won't be one of them.