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October 28, 2012 04:11 PM

Sturgis Rally Doubles City Profits

Rapid City, SD

Sturgis officials say the city's profits for running the Sturgis Motorcycle Rally more than doubled this year.

Reports say that the city spent about $960,000 this year to host the August rally, which attracted hundreds of thousands of motorcyclists to the Black Hills in western South Dakota.

The city generated about $1.4 million in revenue, leading to a net profit of about $400,000 for this year's rally. That's more than double the city's $197,000 profit last year.

Rally officials estimate that 450,000 people attended this year's rally, up about 7 percent from last year.

According to the official rally website, more than 1,000 vendors registered for this year's rally and had gross sales of $13.1 million.

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