Officials in Sturgis are hoping to bring in more money for the annual motorcycle rally with a new agent handling official sponsorships.
The city of Sturgis has severed ties with its old agent Motoring USA and issued a new request for proposals for a new sponsorship agent.
While the Sturgis Motorcycle Rally is a boon for the local economy, city officials hope to expand it even more with a new agent. The city earned a net profit of nearly $400,000 during this year's rally.
In addition to overseeing vendors, marketing and advertising, Sturgis leaders hope to find an agent with a global reach to expand the Sturgis brand.
Proposals are due to the city by Nov. 30.