Lotteries around the world are trying to find a way to interest young adults in their games. Lottery officials say the 24- to 35-year-old age group buys tickets and plays the games less than any other age group. The industry is now focusing on bridging the interest gap with new digital ways to play and buy tickets.
U.S. lotteries lag behind their European and Canadian counterparts when it comes to technological innovation, though several state lotteries are trying to come up with digital ways to reach younger adults.
Officials in Illinois are focusing on lottery games that raise money for causes such as breast cancer research to draw in new players. Minnesota is looking for ways to make the games more social so young adults can play with their friends.