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August 08, 2014 05:52 AM

Bacon Grease-Fueled Motorcycle Stops In Sturgis

Sturgis, SD

Among the thousands of motorcycles rumbling through Sturgis this week is one fueled by bacon grease.

Austin, Minnesota-based Hormel Foods Corp. had the bike customized so it can run on fat that's refined into a biodiesel blend.

The goal is to promote its Black Label Bacon line.

Ad agency BBDO is showing off the Track T-800 CDI at events across the country on a 10-day trip that ends Aug. 29 at the San Diego Bacon Fest.

For more information, visit the promotion's page on Tumblr.

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