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August 27, 2014 06:19 PM

Why Redheads Sell

Sioux Falls, SD

Advertisers across the country are always trying to persuade us to purchase certain things and many of them are banking on a redhead to do just that.

In fact, a recent study shows that 30 percent of network TV ads feature a person with red hair. Yet redheads are only two to three percent of the world's population.

You may not need any convincing to buy a Frosty or a chicken sandwich from Wendy's. But for those who need a little push, a growing number of marketing experts believe a redhead will help persuade you.

"There are a fair number of redheads that you will see in movies, the evening TV programs. They are definitely noticeable. They do stick out as being a little bit different and not in a bad way," Alison Tendler said.

Dr. Tendler is an ophthalmologist for Vance Thompson Vision and she says she feels more like herself after she made the change to red hair

"Once I went to red hair, it just suited me beautifully, I felt like that was my true persona is having red hair," Tendler said.

She probably looks familiar, even if you aren't one her patients, because Tendler is also the face of a national ad campaign for Restasis, a prescription drug that treats chronic dry eyes.

"It might have something to do with my hair, I don't know?" Tendler said. "But I truly was a dry eye sufferer and truly used the product myself and every day I deal with dry eye patients in my clinic and so I believe in it's benefits."

Every few years, Tendler flies to Los Angeles and spends about a week in production filming commercials.

"It's a very fun experience; so far we have done three different segments of it. And it has been going for over 6 years now and it's a completely different life than the one I lead here every day," Tendler said.

The star in the Wendy's commercials is known for her copper-colored locks. After-market research it's not by accident more redheads are popping up in TV ads.

"Red typically draws some kind of attraction, as well not only curiosity, not only stimulation, but some kind of attraction. Oftentimes advertisers also are hoping for that," Behavioral Health Triage Therapist Karla Harmon said.

The vibrant color causes redheads to stand out, but some don't crave the extra attention.

"I think there are some folks that kind of embrace it and say this is who I am, I am unique I am an individual, I'm not like everybody else and build their confidence with that kind of theory. And then there's others like anybody else who just want to blend in and fly under the radar," Harmon said.

Dr. Tendler says she's proud of her long dark red locks.

"Part of me always likes to blend in but another part of me likes to be unique and special too and I don't think everybody can pull off red hair nor do they want to so I do love it and I love having that little extra flare," Tendler said.

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