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December 07, 2017 10:00 PM

Paid To Post

For most of us, Facebook, Twitter and Instagram are sites we go to for fun. However, more and more people are getting paid to post.

The social media influencer category is a $1 billion industry. It's projected to grow to around $2.5 billion in just two years.

The big question is though--how do you get people to pay attention to your posts?

Inside one building in Sioux Falls you'll find a lot of social media power.

"Everyone wants to be a social media star," The Factory Co-owner Landon Blow said.
The owners of The Factory are two of the top-reaching individual social media posters in the state.

"Find something people can connect to," Blow said.
Blow does hair and makeup. His co-owner, Tyler Jacobsen, specializes in photography.

"Landon and I do a lot of photo shoots together. He'll do hair and makeup. I'll do pictures. I feel like people really gravitate towards it," Jacobsen said.

Some of their Instagram posts will not only get hundreds of likes, but thousands. The two say it's fun, but also beneficial to their business.

"People are interested to see photographers in town in general what style would go with theirs and what they like," Jacobsen said.

Businesses across the country are trying to capture an audience like these two.

"We're seeing an increase in Instagram even over Facebook or Twitter, which are word-driven. Instagram is more picture-driven," Lawrence & Schiller Senior Media Strategist Chelsea Redinger said.

Redinger says not only are businesses hiring social media experts, but they're also paying people who have a wide reach to post about their products or company.

"We're seeing more and more advertisers wanting to include it in their media mix," Redinger said.

If you want to be one of these social media influencers, what can you do? Redinger recommends coming up with a plan and figuring out who you want to direct your posts to.

"I see most frequently beauty. I see a lot of travel. Anything with a product that they can tie sales back to is key," Redinger said.

Back at The Factory they say you have to keep up with the latest styles on social media. You also have to find the right mix in the quantity and quality of posts.

"You don't want to overwhelm people with what you're posting, and somehow make it business and personal," Blow said.

Personal posts that these two say should show your personality.

"You just have to do what you love. If you like it, I feel like everyone else will to," Jacobsen said.

"I think at the end of the day it's about staying true to yourself and staying true to your voice," Blow said.

A voice that is being heard more often on social media.

Social media influencing is not only growing quickly in the United States, but across the world. In fact, a publishing group in Italy just rolled out a social media influencer degree.


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