The Digital Crystal Ball:
2013 & Beyond
Paul Ten Haken
President, Click Rain

What does the future of online marketing hold? Paul looks at some trends that are shaping the future of the web and how consumers' use of technology will continue to change as platforms, legislation, and behavioral patterns evolve.

The Two-Screen Revolution
Matt Sage
Director Of Digital Marketing, KELO-TV

Tablets, notebooks, laptops, and smartphones - consumers no longer use a single device at a time when consuming media. Experts from KELO will discuss the data reinforcing these trends and what this means for the future of marketing and advertising.

Connecting the Dots to Digital Success
Scott Petersen
President, Classified Verticals

Everything in the digital world is measurable. Yet, most businesses are "flying blind" in terms of defining and tracking measurable goals for their web strategy. Scott will discuss how to set online goals that connect to your overall business strategy and examine some FREE tools to measure your success in the digital world.

Content is Still King, Right?
Sarah Werner
Content Strategist, Click Rain

What’s the last thing anyone considers when designing a new website? Content. But what’s the #1 reason people visit websites? Content. Join Sarah and learn how to get ahead of the curve by bridging the gap.

Social Media for Business – Ten steps to building a social media strategy for your business
Jim Carr
Vice President of Digital Media, Young Broadcasting

In six short years, social networks have seen unprecedented growth. With over a billion active users worldwide on Facebook alone, never in history has any one medium touched so many people so quickly.  So what’s your company’s social media strategy?  Discover ten simple steps that will help you improve customer service, increase sales, and protect your brand using social media for business.

Mobile First Strategies
Eric Ellefson
VP of Operations, Click Rain
Mark Henderson
Senior Interactive Strategist, Click Raing

The traditional notion of the “web” is quickly fading as it evolves to encompass a full gamut of tablet and mobile devices. Eric and Mark will discuss the trends emerging from this mobile evolution, what it means for your business, and how to stay ahead of the curve to “future proof” your brand’s presence online.

“Ask the Expert” Roundtable

Regional marketing experts will participate in an open panel discussing the shifting role of online in a comprehensive marketing plan. Audience members will be able to ask questions and interact with the panel on a variety of topics.

Matt Sage – Digital Sales Manager, KELO-TV; Scott Petersen – President, Classified Verticals; Jim Carr – Vice President of Digital Media, Young Broadcasting; Eric Ellefson – VP of Operations, Click Rain; Korena Keys – President, Key Media Solutions; Vernon Brown – Marketing & Community Relations Director, SDN Communications