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Avera Has a Tradition of Caring
The Avera mission challenges the organization “. . . to make a positive impact in the lives and health of person’s and communities . . .” and is proud to join KELO TV as a sponsor of Tradition of Caring to have an impact across the region.

Avera’s system strength brings exceptional health care to the local towns and communities of our five-state region. People in communities large and small know that at Avera they will find expert health care backed by the ability to access specialist consultation, as well as the highest quality at national-benchmark levels paired with superior customer service. All of this at more than 300 locations in 100 communities.


Tradition of Caring History
KELOLAND TV’s “Tradition of Caring” program began in 1998 as a unique public service effort that involved every employee at the station from the general manager to the receptionist. It was created to concentrate on local causes and to have a real impact.

Slumberland Furniture joined as a sponsor in 1999.  Their corporate goal of service and involvement in the community matched closely the goals of “Tradition of Caring”.  In 1999 we aired 7,756 “Tradition of Caring” spots on KELOLAND TV. 

In August 2000 KELOLAND TV won a National Emmy for the “Tradition of Caring” campaign.  This was truly an award for the entire station since each one took part in making the “Tradition of Caring” spots.  

Avera joined as sponsor in 2013 making Tradition of Caring a much stronger effort in our area.

The program has evolved but continues to focus on helping numerous causes and organizations.  Below are the organizations and causes we have helped over the years.

About the Grant
KELOLAND TV awards grant recipients with public service air time on KELO-TV and My UTV.  The air time is divided between the nonprofit organizations selected by Avera & KELOLAND TV.  The air time cannot be used as credit towards an existing balance or future cash schedule.  All time must be used during the calendar year and will be scheduled at the discretion of KELOLAND TV.  Organizations interested in applying will need to fill out the grant application and submit documentation of non-profit status.


Ability Building Services Inc.
Big Brothers Big Sisters of the Sioux Empire
Call to Freedom/Tapestry International Ministry
Caregivers by Active Generations
Goodwill of the Great Plains
REACH Literacy
SD Coalition of Citizens with Disabilities
Sioux Falls Area Community Foundation
Sioux Falls Public Schools Education Foundation
South Dakota Diabetes Coalition
The Banquet
Volunteers of America, Dakotas

Alcoholics Anonymous District 5 of South Dakota
Alzheimer's Association South Dakota Chapter
American Red Cross
Bishop Dudley Hospitality House
Boys and Girls Club of the Sioux Empire
Character on Track (Sioux Empire Character Counts)
Children's Home Society of SD
Family Service, Inc.
Feeding South Dakota
From the H.E.A.R.T. Inc.
Habitat for Humanity of Greater Sioux Falls
Handi-Riders, Inc. dba HorsePower
LIfeLight Communications Inc.
LifeScape Foundation
Prairie View Prevention Services
South Dakota Symphony Orchestra
Tallgrass Recovery and Sober Living Homes
The First Tee of South Dakota/South Dakota Golf Assoc. Junior Golf Foundation

2015 Tradition of Caring Grant recipients:

Other 2015 applicants:

Tradition of Caring 2014 Grants

2014 Recipients

2014 Applicants

Tradition of Caring 2013 Grants

2013 Recipients

2013 Applicants

Tradition of Caring 2012 Grants

2012 Recipients

2012 Applicants


Tradition of Caring 2011 Grants

2011 Grant Recipients

  • Bethany Christian Services  Sioux Falls Area Humane Society
  • Special Olympics of South Dakota Habitat for Humanity
  • Sioux Empire Safety Village  Project Linus
  • Daisies for Daybreak   Ronald McDonald House
  • Disability Awareness Commission Missouri Shores Domestic Violence Center
  • Watertown Resource Center  Humane Society of the Black Hills

2011 Other Grant Nominees

  • Safe Harbor
  • Boys & Girls Club – Pierre
  • South Dakota Achieve
  • Love, Inc.
  • Make-a-Wish
  • Black Hills Workshop
  • Food to You: Mobile Food Pantry

Tradition of Caring 2010 Grants

2010 Grant Recipients

  • Front Porch Coalition
  • Furniture Mission of SD
  • Good Shepherd Clinic, Inc.
  • Hope Haven Int'l. Ministries
  • Jan Manolis Family Safe Center
  • Kids Against Hunger, Sioux Falls
  • Oahe, Inc.
  • New Directions Down Syndrome Association
  • South Dakota Achieve
  • South Dakota Parent Connection, Inc.
  • The Cornerstone Rescue Mission

2010 Other Grant Applicants

  • All About U Adoptions
  • American Lung Association 
  • American Red Cross   
  • Artemis House   
  • Beef Bucks, Inc.   
  • Boy's & Girl's Club of Brookings
  • Brookings Backpack Project  
  • Catholic Social Services 
  • Clark Area Chamber of Commerce 
  • Clark County Historical Society
  • Command Two
  • Consumer Credit Counseling of the Black Hills/Lutheran Social Services of SD
  • Dakota Kids, Inc.   
  • Dakotabilities
  • Destiny Family Medical Clinic  
  • Direct Line Prayer Center
  • Face It! Sioux Falls   
  • Family Visitation Center
  • Freedom First DBA Reach Out Program
  • Good Samaritan Society-Communities of Sioux Falls
  • Good Shepherd Ministry Center 
  • Greater Sioux Falls Coalition on Aging
  • Habitat for Humanity-Greater Sioux Falls
  • Habitat for Humanity-South Dakota 
  • Handi-Riders
  • High Plains Heritage Society  
  • Humane Society of the Black Hills
  • Inter-Lakes Community Action Partnership
  • Job's Daughters   
  • Laura Ingalls Wilder Pageant Assn.
  • Liberty Center    
  • Lil Dreamers Learning Center
  • Meeting the Need   
  • Mended Little Hearts
  • Military Appreciation Group, Inc. 
  • National Multiple Sclerosis Society
  • Prairie Hills Transit   
  • Realtors for Kids of the Sioux Empire
  • Remember Rally, Inc.   
  • Restore, Inc.
  • Rural Health Care, Inc.   
  • Safe Kids Sioux Falls
  • SD Agriculture in the Classroom 
  • SD CASA Assn.
  • SD Coalition of Citizens w/Disabilities
  • SD Community Action Program-NESDCAP
  • SD Parks & Wildlife Foundation  Second Chance Rescue Center
  • Senior Companions of SD  
  • SF Advisory Council-MN/Dakotas Chapter-Crohn's Colitis Foundations   
  • SF Area Community Foundation, Inc.
  • Sioux Empire Arts Council 
  • Sioux Empire United Way
  • Sioux Falls Area Humane Society 
  • Sioux Falls Seminary
  • South Dakota Head Start Assn.  
  • South Dakota Lions Eye Bank, Inc.
  • South Dakota Nonprofit Assn.  
  • South Dakota Urban Indian Health
  • SPURS Therapeutic Riding Center 
  • St. Francis House
  • SV Chapter Huntington's Disease
  • Time 2 Shine Therapy
  • Volunteers of America, Dakotas 
  • Washington Pavilion
  • Western Resources for disABLED Independence
  • Working Against Violence, Inc.
  • Youth Enrichment Services


Tradition of Caring 2009 Grants

2009 Grant Recipients

  • The Guardianship Program, Inc.
  • Aberdeen Area Diversity Committee
  • Almost Home Canine Rescue
  • Black Hills Center of Hope
  • Experience Works
  • CASA – Sioux Falls Area Program
  • SD Association of Conservation Districts Inc.
  • Children’s Home Foundation
  • Help!Line Center
  • Sioux Falls Green Project

2009 Other Grant Applicants

  • Aberdeen Area Tribal Chairmen's Health Board
  • Action for the Betterment of the Community
  • All Souls Unitarian Universalist Church
  • ATLAS for Life, ltd
  • Alzheimer's Association, South Dakota Office
  • Benedictine Multicultural Center
  • Big Brothers Big Sisters of the Sioux Empire
  • Black Hills Habitat for Humanity
  • Canyon Lake Senior Center
  • Center of Hope
  • Centers for Equality
  • Chiesman Center for Democracy Inc.
  • Children's Care Hospital & School
  • Children's Inn
  • Christian Center Educational Services Inc.
  • Daisy House Adult Day Center
  • Destiny Healthcare International
  • Friends of Gavin's Point National Fish Hatchery
  • Girls on the Run of Sioux Falls
  • Girls Scouts - Dakota Horizons
  • Good Shepherd Ministry Center Inc.
  • Habitat for Humanity - South Dakota
  • Health Connect of South Dakota
  • Homes are Possible, Inc.
  • Hope Haven International Ministries
  • Inter-Lakes Community Action Partnership
  • JEL of S-O
  • Jenkins Living Center Foundation
  • Junior Achievement of SD, Inc.  
  • Kadoka Nursing Home
  • Killian Community College
  • Keepers of the Sacred Tradition of Pipemakers
  • Knights of Columbus
  • Liberty Center, Inc.
  • LifeLight Communications
  • Lutheran SS-Consumer Credit Counseling
  • Lutheran Social Services of SD-School -Based Mentor Program
  • Lutherans Outdoors in SD, Inc.
  • Lutheran SS-Consumer Credit Counseling
  • McCrossan Boys Ranch
  • Missouri Shores Domestic Violence Center
  • NAMI South Dakota
  • Prairie Freedom Center
  • National Multiple Sclerosis Society - North Central States Chapter
  • Parents, Families & Friends of Lesbians and Gays
  • Rapid City Club for Boys, Inc. 
  • Rejoice!Lutheran Church
  • Ronald McDonald House Charities
  • Safe Kids Sioux Falls
  • Sioux Council, Boy Scouts of America
  • Sioux Empire Arts Council
  • Sioux Empire Baseball Association & the Miracle League
  • Sioux Empire Homeless Coalition Sioux Empire Safety Village
  • Sioux Empire United Way
  • Sioux Falls Area Humane Society
  • South Dakota Achieve
  • SD Affiliate of Susan G. Komen for the Cure
  • South Dakota Agriculture in the Classroom, Inc
  • South Dakota Education Association
  • South Dakota Humanities Council
  • South Dakota Parent Connection
  • South Dakota Voices for Children
  • South Dakota Public Universities and Research Center
  • South Dakota Women's Cancer Network
  • Southeast Job Link, Inc.
  • Southeastern Behavioral HealthCare
  • St. Francis House
  • The Center for Western Studies 
  • The Glory House
  • The Right Turn, Inc
  • The Great Plains Zoo & Delbridge Museum of Natural History
  • The Rocky Mountain Elk Foundation Union County Health Foundation, Inc
  • Volunteers of America, Dakotas
  • Western Resources for dis-ABLED Independence
  • Western South Dakota Senior Services Inc
  • Youth Enrichment Services Inc   
  • YWCA Sioux Falls

Tradition of Caring 2008 Grants

2008 Grant Recipients
Abbott House    South Dakota Agriculture in the Classroom, Inc.
My Fishing Pond   Refugee and Immigrant Women’s Association
Safe Harbor    Southwest Crisis Center
Teddy Bear Den   SPURS
Wiconi Wawokiya, Inc.   Community Food Bank of South Dakota
Youth & Family Services, Inc.

2008 Other Grant Applicants
Aberdeen Aqua Addicts   Aberdeen Aqua Addicts Water Ski Team
Adjustment Training Center Inc.  Adams Museum & Historic Adams House
All About U Adoptions   Almost Home Canine Rescue
American Diabetes Association  Alzheimer’s Association of South Dakota
American Indian Services, Inc.  Apple Tree Children’s Center
Artfalls     Association of SD County Weed & Pest Boards
Bethany Christian Services  Bethany Lutheran Foundation Inc.
Bethany Lutheran Home  Bethany Meadows
Better Business Bureau   Big Brother Big Sisters of the Black Hills
Birthright, Inc.    Big Brother Big Sisters of the Sioux Empire
Big Friend-Little Friend, Inc. of Union County and Clay County
Black Hills Community Theatre  Black Hills Workshop and Training Center
Boys & Girls Club of Aberdeen  Brookings Area Transit Authority, Inc. (BATA)
Brookings Regional Humane Society Camp Love’s Embrace
Canyon Lake Senior Center  Carroll Institute
Catholic Family Services  Carthage Museum and Historical Society  Center for Active Generations  Center for Alternative Lifestyles
Center for Financial Education  Center of Hope
Chiesman Foundation for Democracy  Center for Western Studies at Augustana College
Children’s Care Hospital & School Chiesman Foundation for Democracy-Kids Voting
Children’s Home Society  Children’s Inn
Christian Care Elementary School Church Response
Communication Services for the Deaf Civil Air Patrol – Sioux Falls Composite Squadron
Community Outreach   Community Outreach for Youth & Families
Cottonwood Cattle Producers  Cornerstones Career Learning Center Inc.
Crystal Theatre Cultural Association Crohns & Colitis Foundation of America
Dakota Academy of Performing Arts Dakota BUSINESS Finance
Dakota Counseling Institute  Dakota Gold Soccer Club
DakotaAbilities    El Riad Shrine Temple
Enterprise Institute   Experience Works
Faith Temple Church   Family Child Care Professionals of SD, Inc.
Family Connection   Family Crisis Centers of Northwest Iowa
Firehouse Underground   Family, Career and Community Leaders of America
Foster Grandparent and Senior Companion Programs
Freedom First    From the H.E.A.R.T., Inc.
Furniture Mission, Inc.   Gayville-Volin School District
Girl Scouts – Dakota Horizons  Girl on the Run of Sioux Falls
Good Shepherd Ministry Center  Goodwill Industries
Great Plains Zoo and Delbridge Museum of Natural History
Groove, Inc.    Growing Healthy Initiative
Habitat for Humanity-South Dakota Habitat for Humanity of Greater Sioux Falls
Habitat for Humanity of Greater Watertown Region, Inc.
Health Connect    Harrisburg Economic Development Corporation
Harrisburg Family, Career, and Community Leaders of America
Heart and Sole Cancer Assistance HELP!Line Center
Helping One Student to Succeed  Hope Haven, Inc.
Impact Ministries, Inc.   Inspiration Hills Camp and Retreat Center
James River Valley Young Marines Inter-Lakes Community Action Partnership
Job’s Daughters    Junior Achievement of South Dakota, Inc.
Justice for All    Keepers of the Sacred Tradition of Pipemakers
Kilian Community College Bridges Laura Ingalls Wilder Memorial Society, Inc.
Liberty Center    LifeCircle South Dakota
Little Village Farm Inc.   Lutheran Outdoors in South Dakota, Inc.
Lutheran Social Services of SD  Make-a-Wish Foundation of South Dakota
Many Nations Craft Shop  March of Dimes/South Dakota Chapter
Mary Chilton Chapter, DAR  Matthew 6 Outreach Ministry
McCrossan Boys Ranch   Meeting the Need
Minnehaha County Historical Society Military Officers of America Association
Miracle League of Sioux Falls  Mitchell Area Historical Society
Mitchell Area Safehouse  Mitchell Exchange Club
Moving Assistance Program  Native American Advocacy Program
National Alliance on Mental Illness South Dakota (NAMI)
National Kidney Foundation serving the Dakotas and Minnesota
National Multiple Sclerosis Society/North Central Chapter
New Horizons Band of Sioux Falls New Life Treatment Center
Oahe, Inc.    Oldham Industrial Development Corporation
Operation Prom Dress   Palisade Manor Nursing Home
Osher Lifelong Learning Institute at University Center
Pancreatic Cancer Action Network Parker Development Corporation
Phi Upsilon Omicron Honor Society Pioneer Memorial Hospital & Health Services
Pit Rescue of the Great Plains  Planning Life
Prairie Pink Do Rags   Prairie Freedom Center for Independent Living
Project Linus    Quarry Rock Church
Quilts in the Park   Rape & Domestic Abuse Center
Rapid City Regional Hospital  Reaching the Children
Redlin Art Center   Rocky Mountain Elk Foundation
Rural School Historical Society  Ronald McDonald House Charities of SD
Safe Kids Sioux Falls   Salvation Army of the Northern Hills
Sanford Hospice   South Dakota CASA
South Dakota Coalition Against Domestic Violence & Sexual Assault
South Dakota Counselors to Small Business (SCORE)
South Dakota Industries for the Blind South Dakota Health Management Association
South Dakota Parks & Wildlife Foundation (Outdoor Campus)
Second Chance Rescue   Senior Companion Program of South Dakota
Sertoma Butterfly House  Shepherd’s Fold/Cherish Center
Shriners Hospitals for Children  Sicangu Oyate Ho Foundation
Simmons Middle School-Central High School Community Problem Solving Group
Sioux Council, Boy Scouts of America Sioux Emperian Barbershop Chorus
Sioux Empire Red Cross  Sioux Empire Arts Council
Sioux Empire Community Theatre, Inc. Sioux Empire Home Builders Care Foundation
Sioux Empire Homeless Coalition Sioux Empire Wheels to Work
Sioux Empire Youth Orchestra  Sioux Falls Humane Society
Sioux Falls Area Literacy Council Sioux Falls Catholic Schools
Sioux Falls Christian Schools  Sioux Falls Family YMCA
Sioux Falls Lutheran School  Sioux Falls Midwest Wrestling
Sioux Falls Morning Optimist Club Sioux Falls Public School Education Foundation
Sioux Falls Seminary   Sioux Falls Soccer Association
Sioux Falls Sound Cascade Chorus Sioux Falls State Theatre Company
Sioux Falls Youth Hockey Association Sioux Land Foster Parent Association Inc.
Siouxland Chapter South Dakota Association of the Blind
Soroptimist International of Sioux Falls South Dakota 4-H Foundation
South Central Child Development Inc. Head Start Program
South Dakota Achieve   SD Affiliate of Susan G. Komen for the Cure
South Dakota Association of Resource Conservation & Development Councils
South Dakota Breast Feeding Coalition South Dakota CARES
South Dakota District Sertoma  South Dakota Farmers Union Foundation
South Dakota FFA Foundation, Inc. South Dakota Heritage Fund
South Dakota Horse Fair  South Dakota Humanities Council
SD Jaycees Charitable Foundation for the SD Jaycees
South Dakota Library Association South Dakota Lions Eye Bank, Inc.
South Dakota Lions Foundation  SD Oral Health Coalition (SD Dental Foundation)
South Dakota Parent Connection South Dakota Rugby Union
South Dakota Safety Council  South Dakota Soccer Association
South Dakota Speech-Language Hearing Association
South Dakota Symphony Orchestra South Dakota Teen Court Association
South Dakota Urban Indian Health South Dakota Wildlife Federation
Southeastern Behavioral Health  Southwest Minnesota Housing Partnership
Spearfish Arts School   Special Olympics South Dakota
Split Rock State Park Advisory  St. Francis House
St. Joseph’s Indian School  St. Vincent DePaul Thrift Store
Swan Lake Christian Camp  The American Church 
The Banquet: Project SOS  The Junior League of Sioux Falls
The Evangelical Lutheran Good Samaritan Society
Therapeutic Healing Institute  Timothy’s House of Hope
Transition Advantage Program  Twelve-Step Living Corporation
Unfiltered Reality   Union County Health Foundation Inc.
United Blood Services   United Christian Schools
United Retirement Center, Inc/Avera University of Sioux Falls
USD Department of Dental Hygiene Victim Offender Reconciliation Program
Veterans of Foreign Wars (VFW) – Dept. of South Dakota
Volga Christian School   Volunteers of America, Dakotas
Watertown Area Diabetes Coalition Washington Pavilion of Arts & Science
Wellspring, Inc.    Western Resources for dis-ABLED Independence
Winter Resource Center for Families Worthington Area Language Academy
Working Against Violence, Inc (WAVI)
Yankton Area Senior Citizens’ Center Inc.
Yellow Bike Program/Reconditioned Bikes for Kids Inc.
Youth Enrichment Services  YWCA
YWCA, Mitchell

Tradition of Caring 2007
Child Care

Tradition of Caring 2006
Childhood Literacy

Tradition of Caring 2005
Active for Life/Small Steps
Breast Cancer
Buddy System
Coaching Children
Colorectal Cancer
Great American Smokeout
Healthier Office
Healthy Snacks/Childhood Obesity
How Much Is Enough
Kick Butts Day/Teens
Lung Cancer/Secondhand Smoke
Native American Health Issues
Portion Size

Tradition of Caring 2004
Coaching Children
Children’s Home Society
Children’s Inn
Drug & Alcohol Abuse Awareness
Junior Achievement
Kids Voting
Rape & Domestic Abuse
Ronald McDonald House
School Zone/Bicycle Safety
Smoke Detectors
South Dakota Infant Loss Center
Special Olympics
Cornerstone Rescue Mission
Volunteers of America
Weather Safety

Tradition of Caring 2003
American Heart
Children’s Inn
Foster Care/Foster Parenting
Hunting Safety
Kids Voting
Rape & Domestic Violence
Rapid City Humane Society
Ronald McDonald House
School Zone/Bicycle Safety
South Dakota Infant Loss Center
The Banquet
Weather Safety

Tradition of Caring 2002
American Heart
Children’s Inn
Foster Care/Foster Parenting
Hunting Safety
Kids Voting
Rape & Domestic Violence
Rapid City Humane Society
Ronald McDonald House
School Zone/Bicycle Safety
South Dakota Infant Loss Center
The Banquet
Weather Safety

Tradition of Caring 2001
Washington Pavilion  
Seatbelt Safety
Outdoor Campus  
Project Linus
Children’s Home Society 
Children’s Inn
Turning Point   
Volunteers of America
Character Counts  
Boy Scouts/Girl Scouts
Foster Care/Foster Parents 
Siouxland Libraries
Sioux Vocational
Big Brother Big Sister  
Mentor Moms   
Ronald McDonald House
Youth Enrichment Center 
Rape & Domestic Abuse 
Sioux Falls Cares
Farm Safety   
Multicultural Center
Children’s Miracle Network

Tradition of Caring 2000
Washington Pavilion
Children’s Miracle Network
Outdoor Campus  
Children’s Care Hospital & School
Children’s Home Society
Children’s Inn
South Dakota Infant Loss Center
Turning Point
Character Counts  
Boys Scouts/Girl Scouts
Foster Care/Foster Parenting 
Siouxland Libraries
Sioux Vocational
Big Brother Big Sister  
Kids Inc.
Mentor Moms   
Ronald McDonald House
Youth Enrichment Center 
Rape & Domestic Abuse 
Volunteers of America

Tradition of Caring 1999
Health Fair
Humane Society
Project SOS
Children’s Care Hospital & School Blood Bank
Business Tech Expo
Saturday for Me
Turning Point
Women in Business
Children’s Miracle Network
Junior Achievement
Red Cross
Seat Belts
Sioux Falls Promise
Boy Scouts/Girl Scouts
Grand Prix
Hunter Safety
Children’s Home Society
Children’s Inn   
Foster Care/Foster Parents
South Dakota Infant Loss Center
Washington Pavilion

Tradition of Caring 1998
Jefferson Awards
Flu Shots/Immunizations
Health Fair
Habitat for Humanity
Children’s Miracle Network
Heart Walk
Bike Safety
Humane Society
Children’s Care Hospital & School Hunter Safety
Women in Business
Kids Vote
Boy Scouts/Girl Scouts
National Guard
Blood Bank
Lutheran Social Services
Children’s Inn
Outdoor Campus
Seat Belts
Fire Safety
Turning Point
Youth Soccer