One of the largest fireworks trade shows in the nation is in Sioux Falls this week.
July is the big month for shooting fireworks. September is when businesses start planning for the next year's boom. The National Fireworks Association Expo runs through Saturday in Sioux Falls.
"A lot of the bigger companies can afford to go to China directly and go to the factories there and look at new products, but not everyone wants to go to China or doesn't have the time to do that," John Werner of the National Fireworks Association said.
This event gives those in the industry a chance to gather and talk about product safety, regulation changes and new products.
"Like every business, you've got to find a place to display your products and let your customers see it," Mick Marietta said.
Mick Marietta is here from Kansas. He says you have to attend events like this to keep up to date in what is an always evolving industry.
"The technology has changed so much over the last ten years or so. With all the new products coming out, everyone is always looking for that next best thing and what's going to be that new item for the year, so it is very important to display it," Marietta said.
About 1,000 people will attend this event this week, with 94 vendors set up here in Sioux Falls. This is the first time it has been held in Sioux Falls. Next year it moves to Missouri and then Tennessee. But because South Dakota is a fireworks friendly state, and the local amenities, it could return here again as soon as 2016.
"We have to have a good shoot site for our nightly demos. We have to have good hotel facilities for lectures and speakers, and we also need a convenient convention hall for our trade show which has gotten really, really big now," Werner said.
As part of the event, new products will be shot off each night at the W.H. Lyon Fairgrounds. However, it's not a typical display. One item is shot at a time to give those in attendance the opportunity to review each new item.