User uShare Login | Register
Login
Register

Along with posting photos, videos, and stories, your uShare account lets you post Classified Ads, recipes on What's For Dinner, and Announcements.


30° View Weather Current Conditions Sioux Falls Change Location
Set Weather Options

RADAR LOCATION

TEMPERATURE LOCATION

Share your Photos, Videos, and Stories on uShare! Click here to get started.

Local Weather
Current Radar
Aberdeen, SD
Current Temp
32°
Details Humidity 69 
 

Small Businesses Hope For Black Friday Boost

By Erich Schaffhauser
Published: November 23, 2012, 10:00 PM


>
Small Businesses Hope For Black Friday Boost
Click to watch video
ABERDEEN, SD -

As retailers across KELOLAND drew in shoppers with door buster deals this Black Friday, other small businesses tried to capitalize on the shopping event too.

As they weaved in and out of crowds at the mall in Aberdeen, Cydney Wollman and Jaelyn Opp had their minds on more than just the big ticket sale items.

"Maybe like coffee at Little Dipper or like a pop or ice cream later on," Wollman said.

And they weren't alone. The coffee shop at the mall was happy to see the increase in traffic.

"I came here at 12 and didn't leave until nine. And from about 12 to three, it was just absolute chaos," employee Alexandra Mattern said.

The coffee shop where Mattern works had long lines. But, unlike the retailers with long lines, the small business didn't have huge Black Friday deals or ads.

And there are stores outside the mall hoping to benefit from holiday shopping as well.

"I put an ad out on my sign saying, 'We'll be open too. Come by here, come see us," Narina Guhin said.

Guhin owns a drive through coffee shop across town from the mall, so she tried to catch shoppers at the other end of Aberdeen. As a small business with a limited advertising budget, she uses events like Black Friday to get her product out to more people and build her customer base.

And Wollman and Opp were thankful the caffeine options were available.

"[It] keeps us energized and everything," Opp said.

On an average day, the mall coffee shop might make a few hundred dollars in sales. On Black Friday, it was nearing a couple thousand by afternoon.

Some of the small businesses we talked with said they plan to expand hours throughout the holiday season so they can continue capitalizing on the holiday shoppers.





© 2012 KELOLAND TV. All Rights Reserved.













KELOLAND Community?
Don't see your community listed and want to share a news story or idea? Send an email to the KELOLAND Newsroom.
KELOLAND TV: 501 S. Phillips Avenue, Sioux Falls, SD 57104
Phone: 605.336.1100 · Breaking News call: 1-800-888-5356
Web Site Design and Custom Programming By: Lawrence & Schiller© 2014 KELO-TV -- KELOLAND.COM -- ALL RIGHTS RESERVED