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Scott Lawrence

Scott Lawrence

President/CEO, Lawrence & Schiller



Dec 12, 2012 - 1:45 PM

The Five Stages of Digital Marketing GriefUser Generated Content

The Five Stages of Digital Marketing Grief

All Industries Mark Glissendorf, Senior Vice-President of Operations and MultiMedia at Lawrence & Schiller has noticed a common theme in some of the conversations he's having our clients.

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Nov 2, 2012 - 2:05 PM

DigiKnow: Effectiveness of Mobile Facebook Ads, Social Media ROI and Burt’s Bees BuzzUser Generated Content

DigiKnow: Effectiveness of Mobile Facebook Ads, Social Media ROI and Burt’s Bees Buzz

Technology, General Are mobile ads better on Facebook? Can a direct ROI be calculated on social media marketing? This week's DigiKnow has the answers.

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Oct 26, 2012 - 2:38 PM

DigiKnow: Social Media and Mobile Impact Christmas ShoppingUser Generated Content

 DigiKnow: Social Media and Mobile Impact Christmas Shopping

Technology, Economy/Stocks, Retail & Restaurants Is it too soon to start talking about Christmas? Not if holiday sales are important to your business! 

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Oct 12, 2012 - 2:06 PM

DigiKnow: Mobile Moves In-house, Advertising Predictions for 2017 and Measuring Audiences Watching TV v. OnlineUser Generated Content

DigiKnow: Mobile Moves In-house, Advertising Predictions for 2017 and Measuring Audiences Watching TV v. Online

Technology, General Did you know mobile coupons have 10 times the redemption rate of traditional coupons? That's just one of many facts you'll learn in this week's DigiKnow blog post.

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Oct 4, 2012 - 10:09 AM

Brands Offer Exclusivity As A Way to Build Social FansUser Generated Content

Brands Offer Exclusivity As A Way to Build Social Fans

Technology, General If you manage social media sites for your company, you've asked the question... how can I grow my followers and fans?

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Sep 21, 2012 - 11:27 AM

DIGIKNOW: Extinction Predictions, Death To DVRs And Google Buys Into Photo Editing SoftwareUser Generated Content

DIGIKNOW: Extinction Predictions, Death To DVRs And Google Buys Into Photo Editing Software

Technology, General When will desktop computers become a thing of the past? This week’s DigiKnow answers that question and more as we bring you the top headlines in digital marketing and explain what each might mean to your business.

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Sep 14, 2012 - 4:38 PM

DIGIKNOW: Pinterest Powers Forward, Apple Takes on Pandora, More Searches Start with Smartphones & Google Promotes PLAsUser Generated Content

DIGIKNOW: Pinterest Powers Forward, Apple Takes on Pandora, More Searches Start with Smartphones & Google Promotes PLAs

Technology, General Pinterest is taking audience from other social media sites. Apple is challenging Pandora and Google is changing its product listing ads.

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Sep 13, 2012 - 8:07 AM

It’s Supposed To Be HardUser Generated Content

It’s Supposed To Be Hard

Development, General “It’s supposed to be hard. If it wasn’t hard everyone would do it. The hard is what makes it great.”  –Jimmy Dugan (Tom Hanks), “A League of Their Own”.

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Sep 7, 2012 - 3:49 PM

DigiKnow: Facebook Targeting Advances, Google shuts down TV Ads, Online Video Advertising & Twitter Adds Interest Category FocusUser Generated Content

DigiKnow: Facebook Targeting Advances, Google shuts down TV Ads, Online Video Advertising & Twitter Adds Interest Category Focus

Technology, General Facebook and Twitter are rolling out new tools to better target online messages and Google TV ads fade to black.

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Aug 31, 2012 - 8:58 AM

DigiKnow: Internet-Connected TVs, Online Ad Measurement, Website Development & Third Party Twitter Apps User Generated Content

DigiKnow: Internet-Connected TVs, Online Ad Measurement, Website Development & Third Party Twitter Apps

Development, Technology What are viewers willing to do in return for free content and what are four common mistakes to avoid when developing your small business website?

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