You've no doubt had hockey players, cheerleaders, and boy scouts already come to your door this fall selling everything from candy bars to Christmas wreaths. 

But this year some kids are using a different concept in fundraising, and it's the brainchild of a KELOLAND businessman and his partners. 

John Ford has three school aged kids all in sports and he's become an expert at fundraising.
Hockey Dad John Ford says, "We've sold candy bars to wreaths to Big Sioux coupon books. We've been down the avenue of selling basically everything. 

Ford's son Nathan is a hockey player and Ford is on the Sioux Falls Youth Hockey association's board. The group now wants to raise millions to build a new ice rink. 

Ford says, "The one thing that gets a little hard is every organization basically is all out selling the same thing. Trying to find something new and different is where your challenge is at." 

The Youth Hockey Association is hoping it’s found the answer to raise some of the money through a new company called "raizology." 

James Jacobson of raizology says, "What's the best way to come up with an idea for fundraising that has minimal impact with the needs of the organization to have to deliver items? We came up with a calendar program. 

Jacobson and his business partners all have kids and they were tired of the traditional fundraising. With raizology, kids sell a $25 dollar card and the buyer makes their own calendar, or chooses one already made, online. 

Jacobson says, "It's a very simple process. You simply load pictures. If you have special dates, anniversaries, birth dates. Then it's professionally printed and mailed directly to you." 

Ford says, "Now here's something creative, new and unique. Here's something people can do on their own and they can ship all over the country, cause it's all done over the Internet." 

With 40 to 50 percent of the money going directly to the organization these calendar creations could be a win-win for everyone involved. 

Ford says, "I think legitimately we can raise $50 to $60 thousand in year if we do this project right. 

Jacobson says, "We think it's a great concept and has potential to go nationwide." 

Most fundraisers involve a product that already existed and fundraising was a different way to distribute it. The calendar product is different because it was developed specifically for fundraising.